Donald LaFontaine has died.

Who?

Don’t worry, you’re not alone. Nobody else reading the page is familiar with the name either.

You’d all be familiar with his voice though – I guarantee it.

Donald LaFontaine was “The Voice” you hear in all the trailers – the guy you take off when you turn on the “In a world…” voice ( He also parodied this cliché several times, more recently in a commercial for GEICO insurance).

He was the go-to man to voice all the major movie’s trailers. And he’d done thousands (over 5000 to be exact) over the years. Some of the best too – “Terminator 2”, “Independence Day” and “The Simpson’s Movie” are but a few of his vocal highlights. His personal favourite, according to interviews, is the trailer he did for David Lynch’s “The Elephant Man” – though he’s also said to be fond of working on action movie trailers.

I shudder to think who the studios are going to go to now – he was the guy. We all know how important a trailer is in selling a film – LaFontaine was the man behind the marketing plan… he sells the flick. He draws you in. He grabs a comittment from you that you’ll see the movie. Most of all, his voice indicates that you’re about to watch a ‘genuine’ trailer from a ‘genuine’ movie company.

He’ll be sadly missed.