Laurence Mark is bringing the plastic-fantastic ‘Barbie’ to the big screen.
The producer of such flicks as “I, Robot” and “Riding in Cars with Boys” has got the go-ahead from Universal Pictures to develop a film based on the eternally popular doll, says Variety.
Mark said he felt fortunate to get the job and said there is no shortage of plot possibilities, since Barbie has held more than 120 jobs over the years.
â€œBarbie may be the most popular girl in the world, and has always been a wonderfully aspirational figure, so we must do her proud,â€ Mark said.
â€œBarbie is the most famous doll in history, a unique cultural icon in the world of brands,â€ said Universal Pictures chairman Marc Shmuger. â€œSo many representations of Barbie frequent pop culture, but never before has she been brought to life in a motion picture. Weâ€™re grateful to Mattel for entrusting us with this extraordinary opportunity.â€
Mattel SVP Richard Dickson says we’ve never seen a live-action “Barbie” movie before because â€œThe brand wasnâ€™t ready for a movie,â€ the big-wig said. â€œIn the last 10 years, Barbie has evolved from a toy into an intellectual property. Weâ€™ve already had enormous success in the entertainment industry. Barbie has a proven track record in home entertainment, there have been live stage shows, live symphonies and other non-traditional forms of entertainment. There is a flagship store in Shanghai. There are a lot of ways we are already communicating with Barbieâ€™s audience, and there is a richness to the brand as an entertainment property.â€
Sit down Jessica Simpson!…
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- Blomkamp’s statement on Alien plans misconstrued - February 27, 2015
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- Billy Lynn nabs Alwyn, eyes Hedlund - February 26, 2015
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- When does the next Star Wars trailer hit? - February 26, 2015
Against the Current - the band, not adventures in dangerous swimming 101
Zedd - If our love is tragedy, why are you my remedy? (Well, answer my question!)
Arrow (Okay, Felicity from Arrow!)
Chrissy Costanza (cat eyes and buttery lyrics!)
Girls (TV) (Okay, Allison Williams!)
Movies - especially when they play in the dark.
Twin Peaks (TV)
Friends (TV) (It had me at "No way are you cool enough to pull Clint"; damn straight, Chandler!)
Traveling - preferably where water is, so I can splash someone!
Star Wars trilogy - no, the other one, fella!
Alex G - far more talented than her younger brother Alex H
Cameron Crowe movies - Say Anything..., Jerry Maguire, Almost Famous
The sign 'Free Wi-Fi'.
Reenacting dance/song scenes from "Grease" with my little girl (hey! Wait till you see my 'Summer Lovin'! - don't judge)
Die Hard - 40 stories of Sheer Adventure!
Alex Goot & Friends (his enemies aren't half as talented!)
Cooking up a nice dish and sitting in the entertainment area, on a cool night, basking in it's greatness.
Inflatable kids pools full of Vodka Lime Crush.
Acidic Email from angry, over passionate teenagers after I trash something "Twilight"-related on the site. Sparkle elsewhere.
My baby girl's big, caring heart.