Twentieth Century Fox Home Entertainment tells us they’ve raised over $100,000 (!) since 2007 for Cancer Council to help fund breast cancer research, support services and prevention through a range of great movies on DVD. Quite a proud accomplishment!
A local initiative â€œ the pink rangeâ€ has seen high profile movies re-packaged on DVD and sold to consumers during October with 50c per unit being donated to the cause. Money raised has assisted with projects such as the production of information booklets for cancer patients, training and resources for support groups, transport for cancer patients to and from treatment and funding towards clinical trials.
Commenting on the cause related marketing initiative Chris Dunn Managing Director of TCFHE stated â€œWe are extremely proud that through our business we can support such an amazing cause, consumers love movies and collecting their favourites on DVD and by doing this they too are a part of helping othersâ€.
New to the pink range of DVDâ€™s for this years celebration is the Baz Luhrmannâ€™s masterpiece â€œRomeo & Julietâ€ starring Leonardo DiCaprio and Claire Danes and the smash hit comedy â€œ27 Dressesâ€ starring Grayâ€™s Anatamonyâ€™s Katherine Heigl. Available for purchase at $15.00 from all leading retailers these movies plus many more will hit shelves on September 30th.
To celebrate TCFHE’s success in raising the coin for Breast Cancer Research, Moviehole has 3 packs up for grabs; each pack includes the following PINK RIBBON titles :
- “Walk the Line”
- “27 Dresses”
- “Romeo & Juliet”
- “Four Weddings and a Funeral”
- “The Adventures of Priscilla, Queen of the Desert”
- “Ever After”
- “The Sound of Music”
- “The Devil Wears Prada”
- “Little Miss Sunshine”
OPEN TO RESIDENTS OF AUSTRALIA ONLY SORRY
TO WIN : Email your name and address, as well as the answer to the following question, to firstname.lastname@example.org.
QUESTION : Name two Leonardo Di Caprio titles amongst the “Pink Range”