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Box Office Report : Mar 12-14

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“Alice in Wonderland” ruled the box office in week 2, grossing $62.7M. Dropping only 46%, “Alice” has a terrific hold for a movie that opened so large. The Disney pic has grossed $209.3M so far and could see $350M if it keeps this pace. 70% of the films business has come from 3D screens totaling $146M. The film will out gross 1989’s “Batman” making it Tim Burton’s highest grossing film to date, although “Batman” sold more tickets total. “Green Zone” opening was not so spectacular grossing $14.3M.The film carries a budget of $100M and will have a hard time recouping that over the coming weeks. The combination of Damon and Greengrass from the “Bourne” films did not bring the audience it was expected to.

“She Out of My League” opened to a weak $9.8M this weekend. The film lacked star power and although was low-cost, will not be the hit that Paramount was expecting. Read my review here. “Shutter Island” grossed $8.1M this weekend, crossing the $100M mark with $108M in the bank so far. The film is holding up very well and could end up around $130M total. “Remember Me” failed to reach its “Twilight” fans grossing only $8.1M. The 16M film will recoup most costs but proves that maybe Robert Pattinson is not a box office draw without his vampire fangs. The audience for the Pattinson film was not surprisingly 84% female and 53% under 25. “Our Family Wedding” was quietly released into the crowded weekend and grossing $7.6M, from 1,605 theaters. The opening was decent and the low budget flick should have a fairly successful run.

“Avatar” dropped only 19.6% in week thirteen, grossing $6.5M. With talks of a late summer re-release with new footage, the film will likely continue its reign for some time. Announced this week was the 2D DVD/Blu-Ray release of “Avatar”, coming April 22nd. Fox is holding out till November to release the 3D Ultimate Edition. “Brooklyn Finest” crumbled in week two dropping 66.5% grossing only $4.5M. Although the $17M budget film recouped its budget already with $21.5M, it will like not cross more than $25-27M

“Cop Out” grossed $4.3M with a total of $39.5M. Although it is currently Kevin Smith’s highest grossing film, the film is only a moderate success, not a great by any means.”The Crazies” fell to tenth place grossing $3.7M, grossing $33.4M total, the film could reach a good $40M.

Next week, “The Bounty Hunter”, “Diary of a Wimpy Kid” & “Repo Men” are all being released wide. “The Runaways”
“Greenberg” are being released limited.

Look for Box Office Report every Monday night.

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