Dwayne Johnson will produce and potentially star in a new family film about… a Teddy Bear.

Seemingly inspired by the fiscal spur of “Ted”, the “Fast Five” star has reunited with “Journey 2 : The Mysterious Island” producer Beau Flynn and studio New Line to make a movie based on… this illustration.

Says The Hollywood Reporter :

The picture in question was drawn by Alex Panagopoulos, a Greek software engineer turned fantasy artist. It features a little girl asleep in bed while a small brown teddy bear — brandishing a laughably small wooden sword and shield — holds an enormous, fanged monster at bay. And in the fashion of a motivational poster, a caption reads “Teddy Bears: Protecting innocent children from monsters under the bed since 1902.” (The teddy bear was invented in 1902 by Morris Michtom, who was inspired by a political cartoon featuring President Theodore Roosevelt and a bear he refused to shoot.)

Hiram Garcia, a former assistant to Johnson, found the illustration and brought it to Flynn’s FlynnPictureCo and New Line. The company, Flynn and Johnson together made the 2012 family adventure movie Journey 2: The Mysterious Island; Garcia was an associate producer on the film, which made nearly $328 million worldwide.

The actor, next in Michael Bay’s “Pain & Gain”, is eyeing a potential franchise here.