New trailer for Ron Howard’s Rush

rush

Must hand it to Big Honcho Media, they’re doing a terrific job promoting Universal’s “Rush”. They really are. I feel like I’ve already seen three different trailers for the film, a dozen posters, a cavalcade of stills…and it’s still quite a while off from release. And that’s exactly what should be happening in movie-marketing land – a downpour of per-awareness publicity that leads to instant recognition for the film and a drum-cuing anticipation for the eventual release. The net seems to have been doused in marketing materials for the Ron Howard release, and with it, great awareness has kicked in for the picture. Well done. Now let’s hope the film is as good as the PR blitz.

Here’s the latest trailer for the Chris Hemsworth-starrer :

Two-time Academy Award® winner Ron Howard (A Beautiful Mind, Frost/Nixon), teams once again with fellow two-time Academy Award® nominee, writer Peter Morgan (Frost/Nixon, The Queen), on Rush, a spectacular big-screen re-creation of the merciless 1970s rivalry between James Hunt and Niki Lauda.

The epic action-drama stars Chris Hemsworth (The Avengers) as the charismatic Englishman James Hunt and Daniel Brühl (Inglourious Basterds) as the disciplined Austrian perfectionist Niki Lauda, whose clashes on the Grand Prix racetrack epitomized the contrast between these two extraordinary characters, a distinction reflected in their private lives.

Set against the sexy and glamorous golden age of Formula 1 racing, Rush portrays the exhilarating true story of two of the greatest rivals the world has ever witnessed—handsome English playboy Hunt and his methodical, brilliant opponent, Lauda. Taking us into their personal lives on and off the track, Rush follows the two drivers as they push themselves to the breaking point of physical and psychological endurance, where there is no shortcut to victory and no margin for error. If you make one mistake, you die.

Also starring Olivia Wilde (TRON: Legacy) and Alexandra Maria Lara (The Reader), Rush is produced by Andrew Eaton (A Mighty Heart), Eric Fellner (Senna, Tinker Tailor Soldier Spy), Brian Oliver (Black Swan), Morgan, Academy Award® winner Brian Grazer (Apollo 13, A Beautiful Mind) and Morgan and executive produced by Cross Creek Pictures, Exclusive Media, Tim Bevan and Todd Hallowell. Universal Pictures distributes the film in the United States.

Rush was shot on location in the U.K., Germany and Austria.