Movie News

Mortal Instruments : City of Ashes resumes production

Movie News
Brooke Campbell

Entertainment writer and public relations consultant. Has written for such publications as Tom and Blockbuster Interaction. Knows her 9 times tables.

Despite the first film’s failure, production will resume on “The Mortal Instruments : City of Ashes” in 2014, Constantin film tells The Hollywood Reporter.

The shingle slammed the breaks on the film after this year’s “Mortal Instruments : City of Bones” failed to attract admirable numbers at the box-office. The film, the first in a planned trilogy of films based on the books by Cassandra Clare, opened to about $14m in it’s first five-day weekend and pocketed about $31m domestically. But Sony Screen Gems, who released the film stateside, had also put up $60m in marketing and publicity dollars.

Martin Moszkowicz, Constantin Film’s head of film and TV, said Clare’s fan base had reacted positively to the first movie and demand more. As such, they’re going to deliver on their promise to tell the rest of the Shadowhunter saga.

“The fan response, from the blogosphere and the thousands of mails we have received, has encouraged us to keep going,” Moszkowicz told The Hollywood Reporter. “It’s been overwhelmingly positive, in contrast to some other YA titles.”

Constantin are analyzing what they did wrong with the first film, said Maszkowicz. “…Particularly with the positioning and marketing — and what changes we have to make. We are working with a great group of people to reposition the franchise [for City of Ashes].”

Maszkowkitz says the marketing campaign may be to blame, in that it only targeted teenage girls.

“The readers of Mortal Instruments are older than you might think,” he said. “That may have been one issue in our marketing, that we focused too much on a very young audience segment.”

While changes are expected to be made in terms of cast and crew before filming begins, it was previously reported that Sigourney Weaver had joined the cast of “City of Ashes”.

ShareShare on FacebookTweet about this on TwitterEmail this to someoneShare on Google+Pin on Pinterest

About Brooke Campbell

Entertainment writer and public relations consultant. Has written for such publications as Tom and Blockbuster Interaction. Knows her 9 times tables.

View All Posts

Your Name (required)

Your Email (required)

Subject

Your Message

captcha

More in Movie News

A_LITTLE_CHAOS_2.jpg

Is Focus experiencing A Little Chaos ?

Ashleigh DaviesJanuary 30, 2015
how to be single

Johnson, Mann, Wilson, Stevens eye How To Be Single

Ashleigh DaviesJanuary 30, 2015
bensonshiloh

Fernandez, Noth, Parker, Benson are Chronically Metropolitan

Caffeinated ClintJanuary 30, 2015
husman

Huisman, Palmer set for Currie’s 2:22

Caffeinated ClintJanuary 30, 2015
PROBLEMCHILD

Junior’s back! Problem Child headed to NBC

Caffeinated ClintJanuary 30, 2015
cowboyninja

Cowboy Ninja Viking finds directors

Caffeinated ClintJanuary 30, 2015
starwarstrailer

Disney : Episodes VII and VIII due 2017, 2019

Caffeinated ClintJanuary 30, 2015
eddiemurphy

Eddie Murphy returning to Saturday Night Live

Caffeinated ClintJanuary 30, 2015
EXTANTPOSTER

Jeffrey Dean Morgan books Spielberg series

Caffeinated ClintJanuary 30, 2015

Login

Lost your password?