Movie News

Mortal Instruments : City of Ashes resumes production

Mortal Instruments : City of Ashes resumes production
Brooke Campbell

Despite the first film’s failure, production will resume on “The Mortal Instruments : City of Ashes” in 2014, Constantin film tells The Hollywood Reporter.

The shingle slammed the breaks on the film after this year’s “Mortal Instruments : City of Bones” failed to attract admirable numbers at the box-office. The film, the first in a planned trilogy of films based on the books by Cassandra Clare, opened to about $14m in it’s first five-day weekend and pocketed about $31m domestically. But Sony Screen Gems, who released the film stateside, had also put up $60m in marketing and publicity dollars.

Martin Moszkowicz, Constantin Film’s head of film and TV, said Clare’s fan base had reacted positively to the first movie and demand more. As such, they’re going to deliver on their promise to tell the rest of the Shadowhunter saga.

“The fan response, from the blogosphere and the thousands of mails we have received, has encouraged us to keep going,” Moszkowicz told The Hollywood Reporter. “It’s been overwhelmingly positive, in contrast to some other YA titles.”

Constantin are analyzing what they did wrong with the first film, said Maszkowicz. “…Particularly with the positioning and marketing — and what changes we have to make. We are working with a great group of people to reposition the franchise [for City of Ashes].”

Maszkowkitz says the marketing campaign may be to blame, in that it only targeted teenage girls.

“The readers of Mortal Instruments are older than you might think,” he said. “That may have been one issue in our marketing, that we focused too much on a very young audience segment.”

While changes are expected to be made in terms of cast and crew before filming begins, it was previously reported that Sigourney Weaver had joined the cast of “City of Ashes”.

Share this story!Share on FacebookShare on TumblrShare on StumbleUponTweet about this on TwitterEmail this to someoneShare on Google+Pin on PinterestDigg thisBuffer this pagePrint this pageShare on LinkedIn
(Visited 9 times, 9 visits today)
Movie News
Brooke Campbell

Experienced in the art of journalism, marketing, and making up excuses for not having to eat my Brussels Sprouts.

More in Movie News

raydseason2

Watch season premieres of Ray Donovan & Masters of Sex now!

ClintJul 4, 2015
fx

Trio join Donald Glover pilot Atlantis

ClintJul 4, 2015
Actress Elisabeth Moss attends Gotham Magazine Fall Fashion Issue celebration at Tender Restaurant at the Sanctuary Hotel on Monday, Sept. 8, 2014, in New York. (Photo by Donald Traill/Invision/AP)

Queen of Earth slated to release in August

AshJul 4, 2015
hellokitty

Hello Kitty, I see you’re making a movie!?

ClintJul 4, 2015
jennys-wedding

Trailer: Jenny’s Wedding

AshJul 4, 2015
deadpool2

Two new Deadpool pics

AshJul 4, 2015
antman

New Ant-Man TV spot has 10% more Yellowjacket!

Editorial StaffJul 4, 2015
terminatorgenisysbanner

10 Things You Didn’t Know About Terminator : Genisys

Editorial StaffJul 4, 2015
blackpantherlogo

Black Panther frontrunner nixes directing offer

Editorial StaffJul 4, 2015