New Fifty Shades of Grey promo poster

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Universal has released some new Christian Grey-centric poster artwork for their upcoming Zalman King-esque erotic drama.

The “Fifty Shades of Grey” artwork (below) artwork will be posted in 5 outdoor locations, starting the yearlong countdown to Valentine’s Day 2015 when the film arrives in theaters.

New York (Grand Street & 6th Ave) | Los Angeles (Wilshire Blvd. & Gayley) | Chicago (LaSalle & Hubbard) | San Francisco (Mission St. & 6th) | Seattle (1st & Wall St.)

Jamie Dorman will star as Christian Grey, the lead male character in Universal Pictures and Focus Features’ highly anticipated film adaptation of “Fifty Shades of Grey”. He joins Dakota Johnson, who will star opposite him as Anastasia Steele. The film, hitting theaters in 2015, is being directed by Sam Taylor-Johnson and produced by Michael De Luca and Dana Brunetti alongside E L James, the author of the #1 bestselling book on which the film is based. The screenplay is by Kelly Marcel.

“Fifty Shades of Grey” has become a global phenomenon and the trilogy has been translated in 50 languages worldwide since its release. To date, the “Fifty Shades” trilogy has sold over 70 million copies worldwide in e-book and print, making it one of the fastest-selling book series ever.

Universal and Focus acquired the rights to the three books in the “Fifty Shades of Grey” trilogy in March 2012. Focus Features will market and distribute the first film in partnership with Universal.

“Fifty Shades of Grey” follows the relationship of 27-year-old billionaire Christian Grey and college student Anastasia Steele. Subsequent novels in the series, “Fifty Shades Darker” and “Fifty Shades Freed,” explore the couple’s deepening relationship.

Here’s the previously-released EW cover featuring stars Dorman and Johnson.