Moviehole mate Adam Rifkin (“Look”, “Homo Erectus”, “The Chase”) has optioned the film and television rights to the classic Easter candy Peeps.
Deadline, who win the ‘first’ ribbon for this one, say Rifkin came up with the idea of turning the marshmallow-centered treats into stars of the small and big screen after watching his niece and nephew construct their own Peeps diorama for a school project. Rifkin would later discover that the country is truly obsessed with Peeps and, in particular, using them to make dioramas.
Rifkin’s film pitch is said to be a “Lego movie”-esque family movie set before the night of a Peeps diorama contest “when a wayward Peep gets misplaced and must adventure through the fantasy lands of different-themed dioramas before the contest’s judging begins.”
Rifkin, Brent Tinter and Brian E. Rochlin will produce the big screen offering. The idea is that Rifkin’s crowd will fold-in with a big name studio – a’la Warner Bros – to make the film as tasty as it can be. Hopefully there’s a sugar-free version in the works for the insulin-dependent.