In the latest issue of Famous Monsters of Finland, on stands June 9, director Paul Feig explains that all of his movies (which includes “Spy” and “Bridesmaids”) have been hard to make trailers for. In other words, just because the “Ghostbusters” trailer sucked, doesn’t mean the movie will.
“You get your first bite of the apple watching a trailer. Everyone has a million different ideas of what this movie is going to be. I think a lot of people thought we were going to take the original script and just flip it, so that Melissa’s going to be Venkman, and Kate’s going to be Ray Stantz! And you’re like, ‘Well, no, we would never do that.’ Nobody knows what you’re doing, so it could be anything. … For us, we just needed to plant a flag and go, ‘Here’s kind of how some of the stuff in the movie is!’ … My movies, for some reason, are really hard to do trailers for, because my comedy all comes from context, really. I’m not the guy who’s like joke-joke-joke, and here’s a one-liner one-liner one-liner. I do have those, but you have to get to know the characters, you have to settle in with them to get to know their personalities, saying, ‘Oh, that’s funny because that character doesn’t normally do this.’ … That said, I liked what the first trailer was, and we’re going to have the new trailer that we’re putting together now that I’m really excited about, too, which shows a little more of the scope. … But people are always going to react the way they’re going to react, and that’s the joy and the terribleness of the Internet.”
Feig isn’t worried about those that hate the trailer, because it’s getting traffic either way.
“Fellas, we have over 60 million hits. So let’s put it in context a little bit. … All I can ask is, people, either give us a chance, or you don’t have to see it.”
He continues of his film, “I’m really proud of it. … I think it’s fun. I’m so proud of my cast. I think the cast is so good, and they can stand in the footsteps of who came before, because they’re such funny people but they’re different. That’s all you really want out of a comedy at the end of the day, is something different and new, and to just see great people do it.”