Cloverfield has a lot to answer for…

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The teaser for a project known only as ‘Untitled’ was uploaded to YouTube on Thursday by A24.

The mysterious sneak peek – at whatever it is – asks us to “realize feeling”, as we gaze upon shots both disturbing and commonplace.

Most surprisingly? That there’s no mention of J.J Abrams in the thing anywhere. In all seriousness, you’ve kicked off something JJ – time to find that new marketing gimmick.. quick.

The company aren’t talking – so this could be anything… and we’ve just wasted our time writing up a piece on a new tampon commercial starring a retired reality star.