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Mad Men actress in reboot of Melissa Joan Hart classic

“Mad Men” actress Kiernan Shipka has been cast as Sabrina Spellman in Netflix’s untitled Sabrina the Teenage Witch series.

Melissa Joan Hart played Spellman on the sitcom “Sabrina, the Teenage Witch” from 1996-2003.

Based on the Archie Comics graphic novel The Chilling Adventures of Sabrina, the series fixes on an empowered young woman, half-human, half-witch, Sabrina, who is just beginning her dark education as a sorceress, even as she tries to maintain a normal life as a sophomore at Baxter High. Intelligent, compassionate and brave to the point of recklessness, Sabrina is all that stands between us and the forces of darkness that threaten our world.

Executive producer Roberto Aguirre-Sacasa said: “We’re all such huge fans of Kiernan’s work that when we started talking about who this new incarnation of Sabrina could be, her name was on everyone’s wish list. This is a darker, more macabre version of Sabrina, and we’re incredibly excited for people to see Kiernan make this iconic character her own.”

Executive producer and Archie Comics CEO Jon Goldwater added: “I am thrilled that Kiernan is playing Sabrina and have no doubt that she will embody the strength, courage and boldness that has made the character a fan favorite.”

Shipka most recently appeared opposite Susan Sarandon and Jessica Lange in the hit event series “Feud: Bette and Joan”, in which she played B.D., the strong-willed teenage daughter of Bette Davis (Sarandon). She is perhaps best known for playing the role of Sally Draper for seven seasons of the acclaimed Emmy(R)-winning drama series “Mad Men”, opposite Jon Hamm and January Jones.

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