Okay so I’ve simplified that a whole lot, but word is there’s a movie in the works titled “Flamin’ Hot”, about the Flamin’ Hot Cheetos and the man that created them. The film tells the story of Richard Montanez, who rose to a successful businessman following his food phenomenon.
According to Variety, “Flamin’ Hot” follows Montanez, the son of an immigrant, who grew up as a migrant farm worker picking grapes in the fields of Southern California before becoming a janitor at Frito-Lay. It was while working at the company that Montanez came up with the idea to create Flamin’ Hot Cheetos, transforming the Frito-Lay brand into a pop culture phenomenon and disrupting the entire food industry in the process. Now commonly referred to as the Godfather of Multicultural Marketing, it was that initial idea that would spark a billion-dollar brand and catapult him from janitor to elite corporate executive.
Fox Searchlight have acquired the rights to the film, in what I hear was a flamin’ hot competition. DeVon Franklin will produce the project from a script by Lewis Colick.