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“Live Free or Die Hard” reigns supreme on the internet
Industry pundits predict that the summer 2007 movies could be the biggest ever in history, and based on blogosphere buzz, “Live Free or Die Hard” looks to be the sleeper hit of the expected summer smashes.
According to a recent Nielsen BuzzMetrics report, “Live Free or Die Hard”, opening June 27, had nearly twice as many blog mentions from January 1-April 22 as “Spider-Man 3,” its closest competitor on the report. (19,100 mention for “Live Free or Die Hard” versus “Spider-Man 3’s” 10, 500 mentions). “Live Free or Die Hard”’s blog popularity also dwarfs the expected summer blockbusters “Pirates of the Caribbean: At World’s End” (5,700 mentions), “Shrek the Third” (6, 200 mentions) and “Transformers” (8,200 mentions).
“Live Free or Die Hard”’s impressive blogosphere numbers are in no small part due to the film’s trailer, which became one of the highest-testing trailers in Twentieth Century Fox history. After premiering exclusive on Yahoo! the trailer showed up on YouTube – and dominated the Web days before the trailer debuted in theaters.
Live Free or Die Hard opens everywhere June 27.
