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“Desperate Housewives” alum Eva Longoria will direct “Flamin’ Hot”, a biopic of Richard Montanez, who created the spicy Flamin’ Hot Cheetos snack, for Franklin Entertainment.
The small-screen superstar cum director bet multiple directors for the job after impressing Franklin and Fox with her authentic approach to portraying the inspiring story of Richard and Judy Montanez, says Deadline. Richard rose from humble beginnings to achieve the American Dream: The son of a Mexican immigrant, Richard was a janitor at Frito-Lay when he came up with the idea for Flamin’ Hot Cheetos. His creation, inspired by the flavors of his community, revitalized the company and disrupted the food industry, creating a pop culture phenomenon that continues today.
Longoria is also attached to direct and produce Universal’s “24/7”, which she stars in with Kerry Washington.
