Mattel developing Hot Wheels film

Mattel and Warner Bros. are working on a Hot Wheels movie, based on the popular iconic toy racing car brand.

Hot Wheels debuted in 1968 and has sold more than 6 billion individual cars during its 50-year history. With more than 500 million Hot Wheels being sold annually, Hot Wheels is a top- selling toy worldwide.

This is the second collaboration between Mattel and Warner Bros., with plans to bring Barbie to the big screen soon – with Margot Robbie as the titular character.

“Mattel Films has great momentum as it continues to execute on our commitment to bring global audiences new ways to experience the brands they love as we transform Mattel into an IP-driven, high-performing toy company,” stated Ynon Kreiz, Mattel’s chairman and CEO and the former CEO of Maker Studios.

News via THR.

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