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Box Office Report : Jan 1-3, 2010

This Week

Last Weekend

Title

Weekend Gross

% Change

Theater Count

Average

Total Gross

Budget

Week #

1

1

Avatar $68.5M -9.4% 3,461 $19,789 $352.1M $230M 3

2

2

Sherlock Holmes $36.6M -41.2% 3,626 $10,097 $138.7M $90M 2

3

3

Alvin and The Chipmunks: The Squeakquel $35.2M -28% 3,747 $9,391 $155.9M $70M 2

4

4

It’s Complicated $18.8M -14.9% 2,897 $6,490 $59.2M $75M 2

5

5

The Blind Side $11.9M +3.4% 2,926 $4,071 $208.5M $29M 7

6

6

Up in the Air $10.7M -4.9% 1,895 $5,657 $44.4M $25M 5

7

7

The Princess and the Frog $9.8M +9.1% 3,329 $2,952 $85.9M $105M 6

8

9

Did You Hear About the Morgans? $4.9M -1.4% 2,718 $1,815 $25.3M $58M 3

9

10

Invictus $3.9M -3.9% 2,170 $1,802 $30.6M $60M 4

10

8

Nine $3.9M -28.5% 1,412 $2,763 $13.7M $80M 3

All box office grosses for North America.

”Avatar” holds on to the top spot for the third week in a row blasts through the New Year with the highest gross ever posted by a single movie on a holiday, $68.5M. The record was previously held by 2004’s ”Meet the Fockers” with $41.7M. With a small dip of 9.4%, it is destroying records and has no end in site. This weekend also ”Avatar” became the fastest movie to cross $1 billion dollar mark worldwide in a mere 19 days and has its sights set on ”Titanic”’s gross of $1.8 billion as the #1 grossing movie of all-time.

”Sherlock Holmes” came in 2nd place again with $36.6M but had the biggest drop of the top ten movies. It has been performing well but its future is iffy as word has been just “ok”. Even so Holmes still has a chance of crossing the $200M mark domestically before the end of its run. ”Alvin and the Chipmunks: The Squeakquel” came in 3rd with $35.2M and brought its total to an astounding $155.9M. ”Alvin 2” should have no problem beating out the $217M gross of its predecessor’s, 2007’s ”Alvin and the Chipmunks”.

”It’s Complicated” has been quietly hanging in with $18.8M in its 2nd week of release bringing its total to $59.2 and final gross north of $100M is definitely possible. Sandra Bullock brings her reign into 2010 with the continuing success of ”The Blind Side”, it crossed the $200M mark this weekend and could see a final gross of around $250M.

One of my favorite movies of the year, ”The Princess and The Frog”, increased 9.1% from last weekend with $9.8M. Last weekend ”The Chipmunks” took a big chunk out of its gross and almost ruined Disney’s return to classic animation chances at $100 domestic. With 85.9M in the bank so far it should be no problem for the toon to cross the century mark in the coming weeks.

The expansion of two limited release movies, ”Up in the Air” and ”Nine” were met with success and failure. ”Up in the Air” is expanding nicely with a strong $10.7M, with a budget of $25M, the George Clooney picture could see a final gross of $75M without the award season hype adding to it. Rob Marshall’s latest musical, Nine, was met with less excitement as it grossed $3.9M from 1,412 theaters with a total gross of $13.7M after 3 weeks of release. With the award season on its way it is unsure as how much more awareness this movie will stir up.

On Jan.8th, Three new wide movies are being released: ”Daybreakers”, ”Leap Year” & ”Youth in Revolt”.

Look for Box Office Report every Sunday night.

– By Michael Gencarelli
Mgencarelli82@gmail.com

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