JJ Abrams isn’t a name new to the world of cryptic viral marketing; a couple of years ago, his Bad Robot Production house achieved greatness when they collaborated with Paramount on a fantastic ‘what the heck is this?’ campaign for the then-mysterious “Super 8”.
Abrams, soon to put the Skywalker’s through their paces again on “Star Wars Episode VII”, is at it again. Bad Robot has released this mysterious teaser today, it’s called ‘Stranger’.
Nobody quite knows what this is plugging, or whether it’s a film or a TV project.