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Universal head to Candy Land

“Enchanted” director Kevin Lima will [somehow] turn the board game “Candy Land” into a feature film.

Universal has set Etan Coen to write a film based on the enduring Hasbro board game. The project is the first film to emerge from the deal U made last February with Hasbro, whose properties are the basis for the summer tentpole films “G.I. Joe: The Rise of Cobra” and “Transformers: Revenge of the Fallen.”

The tyke-friendly board game isn’t as obvious an inspiration for a movie project as those other Hasbro brands, but the studio has tapped talent adept at comedy and family fare.

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