Editorial Staff
Last week the web went into a spin when a viral video of a man running towards a raging tornado to take a selfie was shared online. The ‘tornado selfie’ video has so far generated over 3 million views. Was it real or was it a hoax? It can now be revealed the video was actually a stunt by Roadshow Films for the Australian release of “Into the Storm”.
For those who weren’t sure if the video was real, there was one major clue that should have given the game away. The video was launched from the YouTube channel of Terry Tufferson, the prankster whose ‘Man fights off great white shark’ video recently became a YouTube phenomenon. Roadshow Films worked with independent production company The Woolshed to create the content and it just so happens that Terry is a regular collaborator with The Woolshed.
The ‘tornado selfie’ video was a key part of an interactive marketing campaign that also saw an Australian first immersive advertising experience deployed on the streets of Sydney. Roadshow Films worked with creative technology powerhouse Grand Visual and outdoor media specialists JCDecaux to create an outdoor advertising panel that blended live video footage of the street with pre-rendered motion graphics to fool pedestrians and passers-by into thinking they had been transported into the eye of a storm!
”Into the Storm” is released September 4th in Australia
