Editorial Staff
And no, it’s not Meagan Fox’s character.
According to Hasbro CEO Brian Goldner, speaking at the Global Consumer Conference today, ‘Bumbleebee’ will star in his own “Transformers” spin-off.
“As we go forward, we would imagine several more Transformers movies. Not just in the current lineage but also spinoffs and focusing on certain key characters that a beloved by the world over.
Many of you know Bumblebee; the yellow Camaro… formally known as a yellow VW Bug and he is a beloved character by kids all over the world. We could see stories told around Bumblebee and other characters
We are in a process of building the brand equity around the Comic Book Business, our TV Business, our Digital Gaming Business and adding to that our new movie business of Transformers.
Last year was Transformers 4. It was quite a good success for us last year. We’ve begun to work with writers and we are now developing the Transformers [Cinematic] Universe beyond the first four movies. And we are continuing to have Television [programs] on the air with Cartoon Network where Transformers is performing quite well in the first quarter coming off of a movie year.”
As reported earlier in the month, a team of writers have come aboard to develop ideas for not only “Transformers” sequels but spin-offs, like the one mentioned above. ‘
Via ‘TFW2005‘
