K.T Simpson
For those that hate Mondays, love to sleep in and perhaps have a taste for a good lasagne, you’ll love Garfield! The cartoon kitty, created by Jim Davis, has been a comic strip for over 40 years, and has been acquired by Viacom.
Garfield joins Viacom’s ever-expanding Nickelodeon portfolio, also containing SpongeBob SquarePants, Dora The Explorer and the Teenage Mutant Ninja Turtles.
“I’m delighted that Garfield is going to be placed in the capable hands of the folks at Nick,” said Davis, the character’s creator, in a prepared statement. “They know how to entertain and will be great stewards for the franchise. I am also excited to continue to do the thing that gets me out of bed every morning…the comic strip!”
Nickelodeon plans to develop a new “Garfield” animated television series. “‘Garfield’ is a global evergreen franchise that is a natural fit with Nickelodeon and our portfolio of iconic properties. With fans around the globe that span both kids and adults, we are excited to ignite Garfield into a multi-generational consumer products juggernaut,” said Pam Kaufman, the unit’s president.
With big words like these, I’d put my money on this being one heck of a costly deal.
News via Variety.
